What does First principles engineering mean?

First principles engineering involves breaking down complex problems into their most basic, fundamental components and then building solutions from the ground up. For us, this means rethinking every aspect of home construction to create a product that is not just a physical structure but an entire experience. By applying first principles, we ensure that our homes are affordable, beautiful, enduring, and integrated seamlessly into the lifecycle and interactions of their owners. This innovative approach transforms the entire process of owning a home, from buying and living in it to maintaining and eventually selling it.